farmPogo 
farmPogo prices every neighbourhood on one thing: how much is actually happening in it. More doors and more near-term seller activity means a seat costs more. Less means it costs less.
Follow that logic to the bottom of the ladder and you land somewhere most software companies won’t go: some neighbourhoods shouldn’t cost anything. So they don’t.
The rule
We estimate how many sales a neighbourhood will see over the next three years. Where the estimate is fewer than ten, the neighbourhood is free to farm. That’s the whole test. No trial period, no card required, no feature gating.
And we mean actually free. A free neighbourhood gets the same scoring on every home, the same daily signal alerts, the same weekly rollups, and the same agent-branded reports as a seat someone paid for. If we stripped it down, “free” would just be a demo with better marketing, and you’d be right not to trust it.
Why we do this
The cynical read is that it’s a funnel. Fine, partly. An agent who farms a free neighbourhood and likes what the product does is more likely to lease a paid one someday. We won’t pretend otherwise.
But the pricing logic genuinely comes first. Our paid seats are priced on the value of the activity in the neighbourhood. In a quiet pocket where a handful of homes will change hands over three years, there’s not much activity to charge for. Charging $295 for it would be charging for the software, not the neighbourhood, and that’s not the deal we set out to offer. Fewer sales means less for us to charge for, so we don’t.
There’s also a practical truth about quiet neighbourhoods that experienced agents already know: quiet doesn’t mean worthless. It means fewer transactions, further apart. An agent who’s present in a quiet neighbourhood when one of its rare sales comes up faces a lot less competition for it. The economics of farming a quiet street are thinner, but they’re not zero, and they’re a lot better when the farming costs you nothing.
What happens when a free neighbourhood heats up
Turnover changes. Streets that were sleepy get busy. When a free neighbourhood’s expected sales cross the threshold, it’s reclassified and moves to paid pricing at the current seat price.
We’re not going to dress that up as anything other than what it is: the free thing can stop being free. We don’t send a notice, so if you’re farming a free neighbourhood and relying on it staying free, it’s worth checking the map now and then.
But read the reclassification the right way round. If your free neighbourhood crosses the line, it’s because sales are picking up in a patch you’ve already been farming, with the scores, the signals and the reports behind you the whole time. You weren’t paying rent while it was quiet, and you were already the agent at the door when it got busy. That’s about the best position a farming agent can be in.
Where to look
Every market we’re live in has free neighbourhoods on the map right now. Which ones, and how many, changes as turnover changes, so the app map is the live answer. The full explanation of how the free tier works is at farmpogo.com/free.
Check the map before you assume your patch costs anything. Some of the best long-game farms in the country are quiet streets nobody else is working.
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