farmPogo Claim your territory. Starting at just $295 per neighbourhood.
One price per neighbourhood, from $295 to $995 for a three-month lease, plus tax. The busier the neighbourhood, the more it costs. Here's one real neighbourhood from each market we're live in, at today's prices.
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South River Heights — West
Winnipeg · ~150 doors
$305/3-month lease + tax
$480/3-month lease, locked
A small neighbourhood with steady but unhurried turnover. Fewer doors to work and few homes flagged as likely to sell soon, so it prices near the floor.
A typical farmDowntown — Gunningsville North
Moncton · ~250 doors
$445/3-month lease + tax
$710/3-month lease, locked
Mid-sized, with 33 homes our model flags in its hottest tier. More doors and more live opportunity than the quiet pocket, and priced accordingly.
A hot neighbourhoodCascades Park
Halifax · ~2,400 doors
$995/3-month lease + tax
$1,590/3-month lease, locked
Big and busy: 910 homes scoring in the hottest tier, with roughly 189 sales expected over the next 36 months. Neighbourhoods like this hit our price ceiling. A seat never costs more than $995 for a three-month lease.
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Where we expect fewer than ten sales over the next three years, there isn't enough turnover to charge for. Those neighbourhoods are free to farm in every market we're live in, with no card, no seat limit and no exclusive lock. Check the map before you assume yours costs anything.
Prices move with the neighbourhood. The map in the app always shows the live number for every one.
What sets the price
Two things: how many doors the neighbourhood holds, and how many of them our model says are likely to sell soon. More opportunity costs more. A quiet street costs less. A paid neighbourhood is never under $295 and never over $995 for a three-month lease.
Don't like to share? Lock it down.
Every paid neighbourhood has exactly two seats. The lock takes both.
A seat means sharing
Lease one seat and at most one other agent can lease the second. You're never in a crowd, but you might not be alone either.
The lock takes both seats
Pay the seat price plus 60% and both seats are yours. No other agent can lease into the neighbourhood for as long as you keep renewing.
Lock now or upgrade later
Lock at signup, or upgrade from your dashboard while the second seat is still open. Once a competitor takes it, the lock is off the table until their lease lapses.
Yours as long as you renew
The lock renews with your three-month lease, automatically. Keep renewing and the neighbourhood stays yours. Let it lapse and both seats go back on the map.
On the three neighbourhoods above, the lock looks like this:
South River Heights — West
Winnipeg
$305 seat becomes $480 locked
That's just $3.20 per door.
Downtown — Gunningsville North
Moncton
$445 seat becomes $710 locked
That's just $2.84 per door.
Cascades Park
Halifax
$995 seat becomes $1,590 locked
That's just 66¢ per door.
What's in a seat
Every seat, in every neighbourhood, includes the same package.
- Daily signal summaries by email: FSBO ads, permits, seller-score jumps
- Weekly rollup of farm activity and planning developments
- Score refresh every three months: every home in your farm re-ranked, hottest to coldest
- 20+ years of neighbourhood data behind every report
- Four agent-branded homeowner reports, generated any time, from "What your neighbourhood sold for" to "Homes Like Yours"
- Seller leads from your neighbourhood, routed straight to you. Coming September 2026, at no extra charge
- Live map management: add, release, or lock neighbourhoods anytime
Two seats. Then it's gone.
When both seats in a neighbourhood are taken, it comes off the map until a lease lapses. There's no waitlist, and no promise a seat will open again. Your competitor can take the seat beside you, or lock you out of the neighbourhood entirely. The agents who move first hold the ground.
Claim a neighbourhoodLive now in Halifax, Moncton, Saint John, and Winnipeg. Founding seat pricing.
Questions about seat pricing
Own the neighbourhood before someone else does.
Every home scored. Every signal in your inbox the day it happens. Reports with your name on them, ready in seconds. And starting September 2026, seller leads included free. Two seats per neighbourhood. First come, first served.
Quieter neighbourhoods are free to farm, no card needed. Check the map before you assume yours costs anything.
Live in Halifax · Saint John · Moncton · Winnipeg. Licensed agents only.